Sunday, July 13, 2008 9:19 AM
From:
"Todd Vernon"
<todd@lijit.com>
To:
barneymoran@yahoo.com
Barney,
what makes you stop being an asshole ? Your endgame is money so tell me
how much.
-t
Todd
Vernon
CEO
lijit networks, inc.
1050 Walnut
Suite 340

You’ve embedded a widget in your blog(s), or are considering it.
The blogger’s union, P.U.B. requires Widget makers keep Publishers informed so they can make long term decisions concerning their blogs. The current unfolding economic crises cries out to us: hard questions need to be answered before any widget gets our hard earned real estate, exposure, revenue, and use of our content on our Blogs.
I. The Plan?
What is the business plan?
Is this plan shared with Publishers who make the choice to install?
What is the Blog Publisher’s Role? Are individual Publishers privy to the same deal(s) Blog Publisher Networks get?
Is there Revenue involved?
If so, what does the Blog Publisher get?
II. Viability? What is the Widget companies long term viability?
How are they financed?
What are their long and short term goals?
Are they meeting them?
III. Functionality? What does the Widget promise to do?
Does it function correctly?
What is the % downtime of the Widget?
Is there any reimbursement for down time?
Is there a speed hit for using the Widget?
These are These are the questions P.U.B. is asking for Publishers. They are no different then the questions the S.E.C. should have
been asking
of fin asked financial institutions and any entitiy taking your money before the Wall Street Meltdown.
To not ask is to not think.
